‘Dreams’ is Snapchat’s new artificial intelligence-powered selfie feature

Snapchat is introducing a new generative AI feature called “Dreams” that enables users to create fantastical images of themselves in various scenarios, such as a mermaid in a deep-sea environment or a Renaissance era royal. A week before the official launch, TechCrunch reported that Snapchat was preparing to activate the feature.

To begin using Dreams, users must navigate to Memories, where a new tab for Dreams has been added. With a few selfies, it is possible to construct a personalized Generative AI model and begin exploring your Dreams. The first eight-image bundle of Dreams will be provided to users for free. After that, additional packets can be purchased for $1.

Soon, Dreams will be able to include you and any other opt-in friends.
Dreams is initially available in Australia and New Zealand and will roll out to all users worldwide in the coming weeks, according to Snapchat.

With this new feature, Snapchat gives its users access to a concept that numerous AI-powered photo applications already provide. One of these applications is called Lensa, and it topped the App Store charts late last year after its “magical avatars” went viral. TikTok users discovered last month that they could upload their images to Remini to receive professional-looking headshots for LinkedIn without having to pay for a professional photo shoot.

Dreams was first spotted earlier this spring, when reverse engineer Alessandro Paluzzi disclosed that users would be able to place their own likeness into realms powered by generative AI.

The integration of Dreams expands Snapchat’s AI-generated capabilities. The company introduced its AI-powered chatbot My AI earlier this year, which can now respond with a Snap back in addition to text.