They have just sent me the Esther Raphael-casting video. Omo, our TikTok influencer in Calabar’s mud, when will these females learn to stop sending n*de to guys?
In today’s complex world, it is essential for leaders to remain informed. When we lead with emotional intelligence, we foster an environment in which people feel at ease expressing their emotions. Few things are more essential to a company’s culture than the perception that one’s manager genuinely cares about one’s well-being and understands one’s strengths. Emotionally intelligent leadership has a top-down cascading effect that is essential for fostering a healthy workplace culture.
A successful CMO has numerous responsibilities, including leading the marketing department, devising marketing strategies, and monitoring successes and failures. How can a CMO achieve a prosperous career? What tools, strategies, and methodologies are effective for CMOs? In this interview series, active or retired CMOs discuss the “Five Essentials for a Highly Successful CMO Career.” In this series, we had the honor of interviewing Esther Raphael.
Esther Raphael is the Chief Marketing Officer at Intersection, where she is responsible for all aspects of marketing, including B2B and B2C work, creative services, and content development. During her tenure, Esther launched the first brand campaign for Intersection, established an in-house, full-service creative agency, and oversaw the go-to-market strategies for more than ten new markets and partnerships. Esther is also the Executive Founder of WIN, Women at Intersection, an organization devoted to the advancement of women leaders.
Thank you for participating with us! Before we delve too deeply, our audience desires to “get to know” you better. Can you tell us about your personal background?
Throughout elementary and secondary school, I spent countless hours flipping through periodicals and living vicariously through the characters in the stories I read or imagined. Through their vision of who I want to be, magazines have shaped who I am today, and this includes advertising. From editorials to advertisements, every page of the magazine is a precursor to the social media influencers of today.