In a strategic move aimed at fortifying its investment in ZOA Energy, Molson Coors is gearing up to intensify its media and marketing efforts. This concerted push aims to drive additional sales and expand the distribution reach of ZOA into international markets.
Dwayne “The Rock” Johnson, a driving force behind ZOA Energy, expressed his thoughts on the collaboration, stating, “We founded ZOA Energy to deliver the best quality energy drink formulations to the marketplace. Through innovation and unwavering commitment, we’ve crafted a range of high-caliber products that not only fuel our customers’ daily lives but also boast exceptional taste. Partnering with Molson Coors, a trusted ally that shares our fervor for beverages, allows us to fulfill that promise on an even grander scale.”
Molson Coors’ Chief Commercial Officer, Michelle St. Jacques, acknowledged the significance of this investment, declaring, “This investment marks another substantial stride for Molson Coors in our evolution into a comprehensive beverage company. ZOA stands as an outstanding brand within a burgeoning category, and we’re providing it with the requisite resources to expand and accelerate its presence, positioning it as a major player in the energy beverage arena.”
Under this arrangement, Molson Coors will maintain its exclusive role as ZOA’s distribution partner and will also secure a seat on ZOA’s board, further solidifying the partnership.
The collaboration between Molson Coors and ZOA began in 2021 with the brand’s initial launch. Since then, ZOA Energy has made significant inroads, with its products now available at over 42,000 retail locations and distributed through more than 160,000 points across the United States and Canada. Notably, ZOA recently expanded its product line with the introduction of two new flavors: Strawberry Watermelon and Cherry Limeade.